Tuesday, November 26, 2013

On Breaking Down Gender Stereotypes

Once again, I will not be supporting the GoldieBlox company, in spite of its stated goal to "break down gender stereotypes." In what one online friend referred to as a "jerkmove," GoldieBlox is threatening to sue the Beastie Boys to preempt a copyright infringement case over the use of the rap group's "Girls" song in a commercial. The Beastie Boys have published an open letter in the NYT.

I am so annoyed by this pseudo-feminist company that I can't even repost the original GoldieBlox commercial, even though it offers what I find to be a clever parody of the Beastie Boys song because I think the toy is a stupid gimmick. It features a conventionally pretty, able-bodied girl with long blonde hair. Sometimes she has an African American sidekick who is also as pretty as a Barbie. The toy does nothing to "break down gender stereotypes" other than give these characters pastel colored tools.

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